Chapter 1: Costco's Strategy

Costco Wholesale is a warehouse retail giant that sells items in bulk at a discount. The reason they are so successful in this respect is the strategy they use. They have their members pay a membership fee to shop at the store, and in return the customers get deep discounts on the items they buy. Costco offers different levels of membership which bring their own respective benefits. The higher the membership the more rewards that are given. This strategy gets new members in the door, and keeps them coming back for the discounts.