Chapter 9: Costco's "Alliance"

While Costco and Amazon may not have a true alliance between them, they do have mutual respect for one another. Costco founder Jim Sinegal bought a Kindle with a defective screen from Amazon in 2008 , and was remarkably impressed with its swift customer service and action in replacing the item. He wrote to Amazon CEO Jeff Bezos to let him know how impressed he was with the service. Rumor has it that Amazon Prime may have even been inspired by the membership factor of Costco's success, but that hasn't been confirmed.