Chapter 6: Sustaining Costco's Competitive Advantage

Despite a 6% rise in membership fees, Costco's membership renewal rate is at a whopping 90.6%. With its business doing so well in the United States, it has been focusing on establishing itself internationally. While they don't have as much presence overseas as they do in the US, margins are much larger overseas. Costco has adapted to the changing economy quite well, with its main focus being to increase foot traffic in the stores.